Fluorescent Ferrari by Denny Plastics

 
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  • Denny Ferrari Store
  • Denny Ferrari Store
  • Denny Ferrari Store

26/04/2013

Fluorescent Ferrari by Denny Plastics

Features product:  Perspex® Fluorescent

London based fabricator Denny Plastics were recently commissioned to work alongside London’s best up-and-coming architects as part of the RIBA London Regent Street Windows Project.  Based on the theme of ‘play’, they used Perspex® Fluorescent to mould car profiles for the Ferrari flagship store.

Each architect was challenged to create a spatial installation that reflected their retail partner’s brand, as well as their own practice, while also responding to the overarching theme.

Steve Kettle, Director at Denny Plastics commented “the range of colours and effects available within the Perspex® acrylic range gave us great freedom and inspiration to create a stunning design and unique installation.”

Echoing the smoke trails created in Ferrari’s wind tunnel, the Ferrari window design sent ribbons of neon light travelling across the shop front in a turbulent pattern. Playing with perception, the ribbons were blown from one shape to another, creating the outline of the iconic Formula 1 car on one side, and the classic Ferrari Gran Tourismo shape on the other.

To create the profiles, Denny Plastics had to first fabricate formers and moulds by CNC routing MDF to shape.  3000mm x 100mm wide strips of 5mm fluorescent Perspex sheet were then cut and polished before being heated in a large oven.  The flaccid lengths were then laid into the MDF formers and left to cool before being fixed together onsite.

Founded in the 1940’s, Denny Plastics have a longstanding reputation as a leading fabricator offering laser cutting, CNC routing and general fabrication.  For more information about Denny Plastics visit www.dennyplastics.co.uk.