Nailed on success for Wrights GPX

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  • Nailtiques Perspex Frost display 1
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Nailed on success for Wrights GPX

West Midlands-based retail display specialist Wrights GPX have recently expanded into the lucrative but competitive Cosmetics sector – and a product manufactured in Perspex® acrylic has played a major part in their success.

Since 2003, the company have been manufacturing a workstation designed to hold a range of products from top nail care specialists Nailtiques. The counter top unit needed to look good, enhance the range featured and be sturdy enough to be used in a busy retail and demonstration environment so Wrights GPX chose 4mm clear frost Perspex® to fit the brief.

It has certainly proved a success. To date over 3,500 units have been manufactured at Wrights Plastic’s West Bromwich production base. The items are made for cosmetic wholesalers Grafton International Ltd – and the success of this relationship has enabled Wrights GPX to confidently approach other top cosmetic and perfume brands. 2014 has seen them add some more big name brands to this expanding side of their business.

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