Plastock helps Selfridges window displays to shine
High Wycombe based manufacturers, Plastock, have one of the most sought after jobs around, helping the iconic Selfridges store maintain the first rate window displays it is so well known for. Working with Selfridges and their range of top fashion brands Plastock have found innovative ways to make the London store’s shop windows well worth visiting.
Make up Magic
Using Alupanel aluminum composite in silver and copper to create a dazzling mirrored effect, Plastock created the design for a make up brand that brings the eye-catching display to life. Items of makeup were placed throughout giving a modern, cosmopolitan feel to the final design.
The vibrant red floor used Perspex® acrylic to create a colourful contrast and the Plastock in-house production team used laser cutting and CNC routing to fabricate the material to the desired size and shape for the finished piece.
Top Marks for Mo&Co
Mo&Co are new to the UK – brand new in fact. They are a Chinese clothing brand and Selfridges are the first to stock them in both their Birmingham and London stores. In China Mo&Co have over 600 retail shops and the brand’s popularity, reasonable price and on-trend pieces are what drew Selfridges to bring Mo&Co to the UK.
As you can see from the image, the brief was black and white! The team at Plastock designed and created all of what you see in the picture. The feel is minimalistic, keeping the emphasis on the clothes. Perspex® opal acrylic was used in the light fixtures you see in the back of the window.
To see more window display case studies from Plastock visit www.plastock.co.uk.