Wrights GPX - ticking all the (light) boxes for Marks and Spencer
When West Midlands-based manufacturers Wrights GPX were tasked by Marks & Spencer to provide a cost effective and environmentally acceptable solution for a catwalk style light box, they found Perspex® opal products were integral to their success.
The approved Perspex® fabricators required a resilient light box which would diffuse the LED light to create the required illumination – they chose 8mm Perspex opal frost acrylic.
Previously the nation’s favourite retailer had used an MDF base with an acrylic top. Wrights GPX immediately identified the MDF element as too heavy and too costly – and one that could be improved from an environmental stand point – replacing wood with a lightweight recycled solution. The final lightbox was a success as it met the criteria of Marks and Spencer’s Plan A sustainability strategy and reduced the weight of the product.
Delivered on time and budget, the item was rolled out as the ‘Limited Light Box’ into the M&S re-fit programme and has been included in their standard store format. In total over 1300 units were produced at the company’s West Bromwich base, using over 2500m2 of Perspex product. The success of the project was instrumental in the company winning more retail display business from M&S.
For more information about acrylic fabrication visit www.wrightsplastics.co.uk.
To view their wide range of stocked POS and retail displays or purchase online visit www.gpxgroup.com.