Inplas Fabrications helped Australian hair care company Eleven Australia make a great impressions at their first ever UK trade show. Launching their brand into a new region, the stand had to make an impact. Eleven Australia loved the stunning scheme designed by The Halo Group, with the expert guidance of Inplas, using the whole Perspex® Cast Acrylic Fluorescent range to create a dazzling display of colour that visitors could not fail to notice.
London creative agency The Halo Group won the international pitch to complete the project and chose Inplas due to their reputation for creating eye catching displays. The stand was a real headturner and picked up the Event Production Awards stand of the show award for its unique and spectacular design.
Perspex® Fluorescent not only offers the pallet of vibrant colours renowned from Perspex® acrylic, but its fluorescent edge uses natural light to create dramatic edge illuminations - ideal for retail displays looking to create a buzz.
Ninety Perspex® cubes were individually hand crafted by Inplas, laser cut and hand polished for maximum impact. Inplas director Trevor Smith commented “we wanted to bring this vibrant brand to life and the exhibition was a chance for Eleven Australia to make a great first impression in the UK market with the help of our Perspex® colours.”
Salon International took place at London Excel Centre from 11th - 13th October. When Eleven Australia posted pictures of the stand on their social media channels, the response from their followers was unanimous...”Looks AMAZING”, “Whoa…Spectacular! Love it” “I want those boxes, looks hot”
The ultimate objective of the design was to drive business for Eleven Australia during the exhibition. They reported significant return on investment with exceptional sales throughout the event, in the process securing a UK distributor for their product and generally increasing brand awareness.
To find out about more retail promotional projects from our approved Perspex® fabricator Inplas, visit www.inplas.co.uk.
To see more from The Halo Group visit www.thehalogroup.co.uk.