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Project Information

Location

Selfridges, London

Year

2023

Company

Trick of the Eye

Fabricator

Inplas

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Inplas help Trick of the Eye create a head turning display

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Point of Purchase / Retail

Working with the dynamic team at Trick of The Eye Creative Workshop again Inplas Fabrications were approached to manufacture a protective display surround in 10mm Perspex® Cast acrylic.  The unit was designed to protect a launch display for a luxury eyewear brand installed into Selfridges London.

Laser cut large flat sheets were produced to match the thermoformed radius corner sections, all with immaculate polished edges that were connected with bespoke stainless connector plates.

Standing at 2300mm high and spanning almost 4000mm long the stunning almost seamless appearance gave a very impressive finish.  The clarity of clear Perspex® acrylic  ensured that shoppers had an un obscured view of the retail display.

2 sets were manufactured and installed in the dead of night into The Selfridges London Oxford street store.

MD of TOTE Kit Harrison explained “the installation of the clear Perspex® acrylic display surrounds went like a dream,  edge to edge perfection with the stainless steel connecters allows the clear Perspex® to look like it was almost floating.”

Needless to say that completed display was a head turner in store.

To see more from approved fabricators Inplas Fabrications visit www.inplas.co.uk.

Trick of the Eye is a production and prop building facility specialised in delivering window displays, retail environments and pop-ups: www.toteltd.com.

Materials Used

Clear Cast

Clear Cast