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Project Information

Location

London

Year

2017

Company

Selfridges

Fabricator

Inplas Fabrications / Berry Models

Back

Perspex® acrylic support the latest Rihana launch

Point of Purchase / Retail

Pop star Rihana’s latest fashion project was given an extra touch of glamour by Perspex® approved fabricators Inplas Fabrications who helped create the visual merchandising display to recently launch her new footwear and accessories range in Selfridges, London.

Working with creative services specialists Berry Place, Inplas used Perspex® opal 069 in 10mm and 15mm to fabricate display panels for a set of cascading locker units, showcasing Rihana’s baseball cap range.   Silver acrylic mirror was laser cut to complete a mirror finished picnic table to accompany the display theme.

The new fashion range is a collaboration between Puma and Rihana, her second collaborative collection between Puma and her own Fenty fashion brand.

Berry Place completed the installation with various props and mannequins.

To see more retail projects from Inplas visit www.inplas.co.uk

All images © Berry Place Models Ltd 2017.

Materials Used

Opal / White

Opal / White

Extruded Acrylic Silver Mirror

Extruded Acrylic Silver Mirror